Data analytics help a business optimize its performance. It is the science of analyzing raw data in order to make conclusions about that information.

Data analytics is a broad term that encompasses many diverse types of data analysis.

Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information.

Social analytics can give you a far deeper understanding of user behavior and demographic data than Google Analytics ever could.

We have the ability to monitor billions of conversations and generate text analytics based on predefined criteria.

We determine the sentiment of a speaker or writer with respect to some topic or document. The information gathered can guide the organizations public relations group in assessing the effectiveness of communication strategies. Indicatively, following are some of the utility areas of the social media listening solution:

1. Track reach and spread of departmental messages and press releases.
2. Handle crisis situations.
3. Continuously monitor conversations.
4. Identify and reach out to key bloggers and influencers.
5. Spot emerging trends, discussions themes and topics.