One thing that will never change: the quality of the content

Media Strategy

The primary goal of the social media exercise shall be to develop and cement a connect between the general public on internet and the client, highlighting diverse offerings (thus creating awareness).

Media strategy of the campaign include:

  1. Driving traffic to Facebook pages, Twitter handles, Instagram accounts.
  2. New Look
  3. Updates
  4. Press Releases
  5. Multimedia Release
  6. Engage with Users
  7. Publicity
  8. Query Management
  9. Gate keeping
  10. Media Tracking
  11. Tagging
  12. Photo Bank
  13. Procuring
  14. Copyright
  15. Reporting
  16. Presentation
  17. Amplification
  18. Key influencer program
  19. Social Media Monitoring
  20. Market research
  21. Social Media Advertising
  22. Phased Implementation Approach
  23. Social Media Listening
  24. Aid Response Management

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